A series of interviews were conducted and aired live in 2007 at the studios of BBC Radio Oxford.
 
Interviewer Jo Thomas repeatedly interviewed Wendy Foster, Project coordinator, Carlo Tortora Brayda di Belvedere, Founder and Shif Aserat, Young Entrepreneur of the Year from Debark, North Gondar Ethiopia.
 
Carlo and Wendy explained the rationale behind the NGO's humanitarian activity and its progress.  Shif on the other hand could explain the experience from the perspective of a young Ethiopian beneficiary of the program and now a jet setting Entrepreneur through his own merit.