Alchemy World is an indigenous Ethiopian NGO registered with the Ministry of Justice.
Our charity was founded by Carlo Tortora-Brayda di Belvedere.
Carlo, born of Italian and Ethiopian parentage, has been planning this NGO for 10 years and is now living his dream of changing the fortunes of Ethiopia.
Alchemy World's launch platform was Advanced Alchemy, a leading Pan-European marketing-strategy company that Carlo founded in the early 1990's. "Alchemy" is a synonym of "Transformation" - a powerful method of change.
